Late last month, we celebrated one year since Gravity joined the AOL family, greatly accelerating AOL’s strategy to create more engaging, relevant and valuable experiences for its consumers, advertisers and publisher partners.
When we announced the acquisition, we said Gravity’s technology would help AOL lead personalization of the Internet. We also anticipated that the combination of AOL and Gravity would enable AOL’s network of more than 2,000 partners to deliver personalized and relevant content recommendations and branded content to each of its users.
Over the last 12 months, our team has worked hard to make that a reality.
Gravity now powers personalized content and advertising that reaches nearly 200 million U.S. users, making Gravity one of the largest native ad networks and providers of personalized content recommendations. Most recently, we added some of the world’s largest sites into our personalization network, including AOL properties TechCrunch, The Huffington Post, Engadget and the AOL.com homepage. We’ve seen an incredible increase in performance across AOL’s sites — on average about 117 percent more audience engagement*.
Today, we are announcing that Gravity has been selected as the exclusive personalized content recommendation platform for Forbes.com, powering personalized native ads that greatly elevate the value of advertising for their 32 million multi-platform U.S. monthly visitors. Forbes has been at the forefront of innovation with the publishing industry, and we are thrilled to be able to partner with them.
AOL is also a great partner for major brands and agencies. Gravity’s Interest Graph technology, targeting capabilities and growing network of premium publishers expands their ability to have a personalized, one-to-one conversation with digital audiences, which is why we saw a number of new and repeat advertiser campaigns from some of the world’s largest brands and agencies.
With Gravity on board, we have accomplished quite a bit over the past year. Personalization is a key element to the connection advertisers have with users and the connection users have with content. But, there’s more to do, and AOL will continue to invest in people, partners and technology, and innovate alongside the big shifts happening on the Web — how content is created, how it is distributed, how it is monetized, and how users prefer to consume it.
* Internal AOL analytics