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Halloween Special Edition: Vampires Versus Zombies

It’s Halloween at last, and on a Friday! Finally you can exercise your right to parade around town in that sexy sea turtle costume or sweet Sharknado suit, while either trick or treating with a horde of mini monsters or swilling zombies and Patron shots. Speaking of zombies, to pay respect to the undead on this All Hallows’ Eve, we unburied some data to create this monster mashup - Vampires versus Zombies Infographic Battle. Read more →

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Book Report: Amazon Kindle versus the Barnes & Noble Nook

Summer is allegedly winding down (though it’s hard to tell with this aggressive heat wave going on in LA), which means it’s back to school season. I remember having to shoulder that massive sack of heavy books and drag it around campus. But students today no longer literally carry such an oppressive load. Now one e-reader can replace a ton of textbooks, but like teachers, not all e-readers are created equal. We did a little research, some cross-referencing, and took a look at what students of e-reader competitors, Kindle Fire and Barnes & Noble Nook, are into. Read more →

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How We Build These Cool Interest Graphs

The Gravity Interest Graph is more than just a pretty picture. It gives you a unique insight into the favorite diversions and passions of a specific audience. It also can compare the interests of one audience to another. With this technology, we can tell you if CNN viewers or Fox Newsies are into dragons or dating, and everything in between. But how do we get that level of intel? Many people have asked, so here’s a look behind the scenes of Interest Graph creation. Read more →

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Comic-Con Interest Graph Series Part 2: Spiderman versus Mutants

The Gaslamp Quarter in San Diego is currently teeming with throngs of Thors, Wolverines, and many other costume clad defenders of justice as Comic-Con International hits full tilt today. To celebrate one of the only events you can attend wearing underwear over your tights, yesterday, we took a look at fans of 2 classic DC characters -- Batman and Superman. Today, we show some love to the Marvel aficionados. Read more →

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Mad Men: Alcoholism, Sex and Kanye

It's the final season of Mad Men and fans have a lot of questions they're waiting to have answered. Has Don Draper finally hit rock bottom? Can Joan prove her worth as a partner? Is Peggy the only one at the agency that cares? While many folks are asking if this story will see a similar ending to the Sopranos, does Matthew Weiner have other surprises in store for this show's devoted followers? Read more →

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Bitcoin: Business, Crime, and E-Books

The avant-garde virtual currency, Bitcoin, has gathered quite the buzz lately, and stands poised to change how we (mostly hipsters) pay for our daily venti mocha lattes. PandoDaily asked us to dig deeper into the mystery of Bitcoin so we looked at what the average Bitcoiner is really into and discovered that they aren't so different from you and me (people who don't denominate their transactions in encryption based currency). Read more →