Effective as of December 15, 2009.
We built Gravity to make it easy for you to share your thoughts and ideas with the world. Gravity gives you a voice on the web by making it easy for you to express yourself and your opinions by participating in conversations that you care about. We invite you to share your thoughts and ideas and urge you to always be respectful of others when expressing your point of view.
Gravity's Privacy Policy is designed to help you understand how Project Rover, Inc. (we or us) collects and uses the personal and other information you decide to share, and to help you make informed decisions when using the current and future products and services offered by us through gravity.com and any of our Partner Sites (Gravity or the Service). Our business is based upon the collection of user contributed content, user information, and user activity information via the Service in order to allow us and our partners to deliver customized content, relevant metrics, and advertising. As we add new Services, we will notify users of supplementary privacy notices applicable to such services.
We process all of your information under this Privacy Policy. The controller of each Gravity Site (as defined in Section 1) may also process such information in accordance with their own privacy policy, which we encourage you to read. Where a Partner Site (as defined in Section 1) uses our Services, we require them to accurately describe the practices and purposes of their information collection, use, and sharing.
Opting Out. If you decide at any time that you no longer wish us to use or share your information as described in this policy, you may adjust your account settings to prevent some such use or sharing and you always have the right to cancel your account with us.
When you visit and interact with gravity.com or a third-party website that offers our Services and includes a link to this privacy policy (each, a Partner Site) (gravity.com and Partner Sites, each a Gravity Site), you provide us with three types of information: Content (as defined in the Gravity Terms of Service); personal information including your IP address and other personal information that you purposely disclose or that you authorize to be disclosed on your behalf (Personal Information); and Measured Data (as defined in this Section 1).
User Contributed Content. We will receive any Content you contribute to a Gravity Site, including but not limited to text, messages, posts, html, URLs, images, video and other rich media content, that you knowingly submit. The Content you contribute provides the basis for the Service we provide; we present this information back to you when you access the Service and to other users of Gravity. We collect and retain this Content so that we can provide you the Service and offer personalized features.
Personal Information.
Measured Data. When you visit a Gravity Site, we collect measured data, which includes but is not limited to clickstream data such as your IP address, browser type, domain from which you are visiting, web pages that you have viewed, groups that you form, join, or view, groups and other web pages to which you post, events you set up or join, time of access, searches made on the applicable website, advertisements on which you click, and other statistics (Measured Data).
We use your user contributed Content, Personal Information, and Measured Dataóand the combination thereofóto provide, maintain, and improve our Services, to better understand how you interact with Gravity, to provide personalized features of the Service, to monitor your use and aggregate users' use of Gravity, to administer your inquiries, and to enforce our (or our partners' or users') rights. As one example, as you use a Gravity Site, your profile may be automatically updated to reflect your use of such site including which conversations you participate in, which worlds, topics and users you orbit, your expertise, and other actions you take.
We also use your user contributed Content, Measured Data, and the aggregated Personal Information of the members of Gravity or a specific group, demographic, or world within Gravity ñ and any combination of such information ñ to deliver custom content and advertising that may be of interest to you. For example, if you orbit a world focused on video games, we might serve you customized content or an advertisement highlighting a new game release, but we don't tell the gaming company who you are. We may also use Personal Information and Measured Data to search on you to collect additional information about you from third-party sources, such as newspapers, blogs, instant messaging services, social networks, and other websites.
We use various technologies to collect your information including persistent and session cookies, web beacons, our analytics technology, and third-party analytics services. A session cookie enables certain features of the Service and is deleted from your computer when you browse to another website. A persistent cookie remains after you close your browser and may be used by your browser during subsequent uses of the Service. Persistent cookies can be removed by following your web browser help file directions. Most Internet browsers automatically accept cookies. You can instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. We also use our own analytics technology, Google Analytics, and other third-party analytics packages to collect, monitor and analyze the information described in Section 1 in order to increase Gravity's functionality and user-friendliness, to better tailor it to our visitors' needs, and to understand and analyze how you are using Gravity.
Content you provide through Gravity (which includes Partner Sites) and Personal Information on your profile is accessible by other Gravity users. You understand that any such Content and Personal Information you contribute will be accessible by any visitors to Gravity, and you post such Content and information at your own risk. We only share information with other companies or individuals outside of Gravity as follows:
Your information may be transferred to ó and maintained on ó computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States, your use of a Gravity Site serves as your consent to transfer your information to the United States for processing.
When you use our Services, we make good faith efforts to provide you with access to your Personal Information. You may access your account settings online, through which you may correct your Personal Information if it is inaccurate or delete such information if it is not otherwise required to be retained by law or for legitimate business purposes. When you update, change, or delete your information, we usually keep a backup copy of the prior version for a reasonable period of time to enable reversion to the prior version of that information.
If you want to delete your account, please contact us here. We may retain an archived copy of your records for legitimate legal or business purposes.
Gravity may contain links to other websites. We are of course not responsible for the privacy practices of other websites (including but not limited to Partner Sites or websites linked on Partner Sites or gravity.com). We encourage our users to be aware when they are not on gravity.com to read the privacy statements of each and every website that collects personally identifiable information. This Privacy Policy applies solely to the use of the information we collect.
We employ a variety of measures designed to protect your information from unauthorized access but they may not be reasonable or applicable under the circumstances and, in any case, no security measures can be guaranteed to protect your data. When you enter a credit card number or sign on with your password, we encrypt that information using secure socket layer technology (SSL). Internally, we restrict access to Personal Information to Gravity employees, contractors and agents for whom knowing that information would be helpful in order to operate, develop, or improve our services and who agree to keep it confidential.
The issue of privacy is an evolving one and we often offer new products and services. We are committed to the regular monitoring and examination of our privacy practices, and may, from time to time, institute changes to our Privacy Policy. In the event that any material changes are made to our privacy practices, we will promptly revise this Privacy Policy to disclose the changes. We encourage you to refer to this policy on an ongoing basis so that you understand our current Privacy Policy.
We are very sensitive to the issue of children's privacy.
We do not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to register to use our Services. If you are under 13, please do not attempt to register for our Services or send any information about yourself to us, including your name, address, telephone number, or email address. No one under age 13 may provide any Personal information to Gravity. We do not intentionally partner with sites directed to children under 13. In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us.
We recommend that minors 13 years of age or older ask their parents for permission before sending any information about themselves to anyone over the Internet.
Identity theft and the practice currently known as phishing are of great concern to us. We do not and will not, at any time, request your credit card information, your account ID, login password, or national identification numbers in a non-secure or unsolicited e-mail or telephone communication. For more information about phishing, visit the Federal Trade Commission's website.
For more information, or if you have questions or concerns regarding our Privacy Policy, please contact us here, or by mail at Privacy, Project Rover, Inc., PO Box 1438, Venice, CA 90294.
