Publishers
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Widgets are the fastest way to personalize your site. Add a few lines of JavaScript to your site footer and start providing each user an adaptive experience based on their unique interests immediately.
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Give each of your users their own personalized homepage that combines personalized recommendations with the most popular or viral content on your site and even editorially chosen content.
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Tap into Gravity's powerful API to deliver immersive and dynamic personalized experiences to your users. With the API, you maintain complete control and can inject personalized content into any user experience: web, mobile, tablet, etc.
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Sponsored Stories help you make money by showing personalized content from 3rd party advertisers and publishers. Sponsored Stories see 2-3x the engagement of link ads and can be customized to match your site's look and feel.
Gravity Personalization
Get PersonalizationGravity Analytics
Leverage the same data as Gravity Personalization to better understand your audience. By understanding your users' behaviors and interests, you'll make more informed content, programming and monetization decisions.
Get AnalyticsWhy Personalize Your Website?
Happier users
Give your users magical experiences. Make it easy for them to discover content they'll love.
Higher engagement
Users interact with personalized content 2-10X as much as non-personalized content and are twice as likely to share.
Enhanced Discovery
Deliver a balanced set of stories to users based on their interests, editorial weighting and social ranking.
It's free. Gravity Personalization includes Sponsored Stories, paid links to editorial content on other websites. Sponsored Stories are an easy way to drive interested users to your site. You can learn more about Sponsored Stories here.
Personalization Features
How Gravity Personalization Works
Build Interest Graphs
Gravity creates an interest graph for each user based on how they engage with your site.
Learn more in labsChoose Units
You choose which real estate on your site to personalize.
Personalize
Users see the best content based on their unique interests and behaviors.