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  • Surfer, 32 years old, from Los Angeles is interested in surfing, travel, and music.

  • San Franciscan, 18 years old, is interested in music, movies and keeping up with celebrities.

  • Waitress, 30 years old, from Boston is interested in travel, skiing, and nice restaurants.

  • Retired financial planner, 65 years old, from Oregon is interested in golf and literature.

  • Science teacher, 58 years old, from Cincinnati is interested in movies and summer travel.

  • Developer, 26 years old, from San Jose is interested in video games and photography.

  • Mother of three, 43 years old, from Chicago is interested in cooking and gardening.

  • Business exec, 41 years old, from New York is interested in politics and sports.

Personalized Feed

[?] personalized by gravity

Give each user an adaptive, personalized experience.
Help users discover your best content based on their unique interests.

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I saw my own Interest Graph and it's scary-accurate. We'd certainly pay for the ability to use the Gravity personalization technology I saw today at TechCrunch to help target content to users.
Michael Arrington, TechCrunch
Gravity is ambitious. Its technology is a potential threat, or an opportunity, depending on how you see it, to the ad platforms at both Google and Facebook. It's also one of the most interesting machine learning and data mining experiments I've seen.
Rafe Needleman, CNET
Gravity's team of engineers uses semantic technology to analyze and parse the social-data usage patterns of individuals to get an idea of who they are and what interests them. That information could be highly coveted by marketers and advertisers.
Jon Swartz, USA Today