About Us
The Interest Graph Company
Gravity's mission is to personalize the internet. Through our applications, Gravity understands people's interests so that our partners can create more relevant experiences for their users. Our goal is to build a smarter internet that helps people sift through the overwhelming amount of information on the web, while delivering a serendipitous experience that exposes them to the breadth and depth of the internet.
Our proprietary ontology and natural language processing algorithms enable us to extract interests from structured and unstructured content with a high degree of accuracy and to systematically build high-precision Interest Graphs for people. These Interests Graphs provide the foundation for several novel applications:
- Enable websites to deliver personalized recommendations to each user based on a user's reading and sharing history, broader social trends, and input from editors. (learn more about Gravity Personalization)
- Help websites understand the interests of their audience based on user activity, and make more informed content, product, and monetization decisions. (learn more about Gravity Analytics)
Gravity was founded in 2009 by Amit Kapur, Jim Benedetto, and Steve Pearman and is backed by Redpoint Ventures and August Capital. Today, Gravity works with some of the largest, most well-known brands on the internet, and processes hundreds of millions of data points each day.
Investors
