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How We Build These Cool Interest Graphs

The Gravity Interest Graph is more than just a pretty picture. It gives you a unique insight into the favorite diversions and passions of a specific audience. It also can compare the interests of one audience to another. With this technology, we can tell you if CNN viewers or Fox Newsies are into dragons or dating, and everything in between. But how do we get that level of intel? Many people have asked, so here’s a look behind the scenes of Interest Graph creation. Read more →

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Comic-Con Interest Graph Series Part 2: Spiderman versus Mutants

The Gaslamp Quarter in San Diego is currently teeming with throngs of Thors, Wolverines, and many other costume clad defenders of justice as Comic-Con International hits full tilt today. To celebrate one of the only events you can attend wearing underwear over your tights, yesterday, we took a look at fans of 2 classic DC characters -- Batman and Superman. Today, we show some love to the Marvel aficionados. Read more →

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Bitcoin: Business, Crime, and E-Books

The avant-garde virtual currency, Bitcoin, has gathered quite the buzz lately, and stands poised to change how we (mostly hipsters) pay for our daily venti mocha lattes. PandoDaily asked us to dig deeper into the mystery of Bitcoin so we looked at what the average Bitcoiner is really into and discovered that they aren't so different from you and me (people who don't denominate their transactions in encryption based currency). Read more →

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Toast to the Summer

Last Friday evening, Graviteers celebrated summer and the company’s recent successes by gathering at the penthouse of Hotel Shangri-La in Santa Monica. Even a few members from the New York office flew in to join the event, which included an open bar and music. With a spacious outdoor deck and beautiful views of the ocean and Santa Monica Mountains, the Shangri-La was the ideal venue for the party. As hors d’oeuvres, drinks, and conversation flowed, the festivities lasted well into the night. A celebratory toast by CEO Amit Kapur reminded everyone of why we’re so happy to be a part of a company as exciting as Gravity.

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