Gravity helps the websites and apps you love present you with content you'll love. We believe in giving sites a personal touch and helping them work better for you. We aren't here to sell your data or share it on social sites, and you can opt out at any time.
Gravity works with some of the most respected sites on the internet.
As you find stories you like, Gravity gets to know what you're into.
Gravity picks articles for you based on your interests and what's important right now.
Gravity Personalization helps websites deliver personalized recommendations to their readers. It recommends articles you might like based on past articles you've read or shared and the topics and stories that are important right now.
Gravity Personalization takes into conseration information such as your past reading and sharing history, the most popular stories right now, and input from editors in order to recommend stories that you might like. Gravity Personalization uses this information to ensure that you always receive well-balanced, serendipitous recommendations about 1) topics you're already interested in, 2) topics you might become interested in in the future, and 3) topics that are important right now.
Lots of popular sites use Gravity Personalization. Look for a link that says "Personalization powered by Gravity" or "This content is Personalized."
Websites using Gravity Personalization display a link that says "Personalization powered by Gravity" or "This content is personalized" on sections of their site that display personalized recommendations. You don't need to do anything to get started, just keep reading and sharing articles that interest you on these websites. Gravity Personalization uses technology called cookies to generate your reading history; if you have cookies disabled, or if you delete your cookies, Gravity Personalization will not function properly.
If you'd prefer to see non-personalized recommendations, you can opt-out of Gravity Personalization by clicking here. You can also set your browser to block cookies or select "Do not track" in your browser settings.
Recommendations are based on your reading and sharing history, the most popular stories right now, and editorial input. You might see a story you don't like for a few reasons: 1) if you have a limited reading history, you will receive more recommendations for popular stories and stories picked for you by editors, 2) you might see a story that is very popular with other readers but that you are not interested in, or 3) you might see a story that has been picked by an editor that you are not interested in. The more content you read, the better your recommendations will be, but you'll always see popular and editorial stories that might not be for you.
No. In addition to your reading history, Gravity Personalization also takes into account what topics and stories are popular right now (based on what other people are reading and sharing) and what stories editors have picked. While reading about a limited number of topics will affect some of the stories that are recommended to you, we want to make sure you have a well-balanced and serendipitous experience and don't miss anything big.
New recommendations are generated every few minutes. However, your recommendations might not change if there are no new stories to recommend in this period, or if you haven't read any new stories that might influence your recommendations.
We don't currently support any user customization. You can change what recommendations appear by reading more or less about a specific topic.
Yes, but only if you decide to connect your account with Gravity Personalization. If you connect your account, Gravity Personalization can analyze your updates and sharing activity to augment your reading history. By connecting your social account you will provide certain personal information to us, such as your name, email or username.
Yes. Gravity Personalization works on any internet connected device. However, whether or not a website uses Gravity Personalization in their mobile web site or app is at the discretion of the website operator.
Please send any feedback to sayhello [at] gravity.com. We look forward to hearing from you.
If you'd prefer to see non-personalized results, opt-out or select "Do not track" in your browser. Your opt-out preference will be honored on this browser on all sites that use Gravity Personalization.