Press

In The News

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  How to Attract Eyeballs to Branded Content: Millions more pageviews
  May 13, 2013 - AdWeek
  Web publishers and big brands are starting to feel the pull of Gravity.
  The four-year-old Web personalization tech firm, founded by former Myspace COO Amit Kapur, helps publishers surface more relevant content to their users based on a wealth ....
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  How HBase converted MySpace’s MySQL champion and is driving Hadoop mainstream
  April 22, 2013 - Gigaom
  Gravity CTO Jim Benedetto knows his way around MySQL after managing a 600-instance cluster at MySpace, but he has found HBase religion as his real-time content ...
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  GigaOm PRO - Sector RoadMapTM: content personalization in 2013
  April 17, 2013 - GigaOm
  Content owners, whether they are publishers, retailers, or marketers, are always looking for new ways to deliver a unique experience to their customers. We call this content personalization.
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  Gravity launches API, ushers in a personalized Web for all
  February 1, 2013 - PandoDaily
  When new Yahoo CEO Marissa Mayer spoke at Davos of her plans to develop an “interest graph” at Yahoo, she described the content personalization technology as being “a few years away.” The group of LA entrepreneurs behind Gravity would take umbrage ....
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  Gravity giving away personalization to whichever publishers want it
  February 1, 2013 - Gigaom
  Gravity, a startup that personalizes reader content for web publishers, is opening up its recommendation engine to anyone that wants to use it. Considering the increasing importance of personalization online, this could be a good deal ...
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  Gravity Fully Launches Its Content Personalization Tools, Making Them Available To Any Publisher
  February 1, 2013 - TechCrunch
  A little more than three years after the company was first announced, personalization startup Gravity is doing a big launch today, opening up its suite of APIs...
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  Gravity Says Go Forth and Personalize
  February 1, 2013 - All Things D
  Gravity, a service that adapts and personalizes websites by trying to understand visitors’ interests, said today that it was opening its platform to any site or app that wants to use it. The Santa Monica, Calif.-based company’s software is free and supported by sponsored...
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  Gravity Debuts Content Personalization API
  February 1, 2013 - SoCalTech.com
  Santa Monica-based Gravity, the developer of real-time personalization software headed by former MySpace COO Amit Kapur, is making a big push today with the launch of a new set of free APIs for publishers. ...
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  3 Habits For Managing Your Social Media Footprint
  October 26, 2012 - ReadWrite
  "It's incredibly easy these days to get your thoughts out from your brain to the screens of people everywhere, and it's critical you take the time to pause when you feel emotions stirring. It's not just big brands and celebrities who make these missteps...
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  4 things you should know about personalization
  October 11, 2012 - emedia vitals
  Personalization is one of those topics that can make your hair hurt. Most publishers would agree that the ability to personalize content (and advertising) improves the user experience, which theoretically drives digital success metrics: deeper engagement...
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  Gravity Gets a $10.6M Vote of Confidence in its Web Personalization Technology
  October 2, 2012 - Pando Daily
  Interest graph company Gravity is old by Los Angeles startup standards, having raised an eight figure financing round in 2009 at a time when purse strings were pulled ...
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  Gravity Raises $10.6M For Content Personalization And Marketing, Round Led by GRP Partners
  October 2, 2012 - TechCrunch
  Gravity, the content personalization startup founded by a team of former Myspace executives, just announced that it has raised $10.6 million in Series B funding...
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  The Future Of The Web Looks A Lot Like You
  June 15, 2012 - Forbes
  Personalization and customization have long been a sought after achievement on the web. Especially in the news business. If only a website could deliver only the stories you wanted to see. ...
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  Spotted: 10 Los Angeles entrepreneurs to watch
  May 28, 2012 - YFS Magazine
  Los Angeles, dubbed “Silicon Beach,” is becoming an active player in the startup world. The area is noted as the fourth largest recipient of venture capital in the U.S. after Silicon Valley, New England, and New York; with almost $2 billion invested in 2011, ...
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  Does social beat search, or does “peacocking” get in the way?
  May 23, 2012 - Paid Content
  Most people want to share content that makes them look good — a concept that Gravity CEO Amit Kapur called “peacocking” at paidContent 2012 this afternoon. Sometimes that urge is a good thing, but sometimes it gets in the way of delivering a truly personalized...
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  There’s a Robot in Your Pocket
  May 2, 2012 - All Things D
  When I was a kid, I dreamed of someday having my own robot. From HAL to R2D2 to KITT, robots were the ultimate technology in my eyes. They could do your chores, order you a pizza, finish your homework...
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  These Ex-MySpace Execs Want To Make The Web More Personal
  April 12, 2012 - Business Insider
  Search is no longer the only way people find stuff on the Web. Instead of always firing up Google, people go to their social networks. ...
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  Gravity Gets The Interest Graph Going; Partners Include Wall Street Journal and TechCrunch
  March 26, 2012 - SemanticWeb
  Just a little over a year ago The Semantic Web Blog introduced our readers to Gravity in this article. The project, spearheaded by former MySpace execs, is focused on building...
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  Gravity’s Early Stats Show that Users Prefer the Personalized Web, Whether They Know It or Not
  March 24, 2012 - Pando Daily
  Gravity, which calls itself the “Interest Graph Company,” delivers personalized content to visitors of sites like The Wall Street Journal, TIME and TechCrunch....
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  Is the debate over data and online privacy misguided?
  March 22, 2012 - Gigaom
  Consumers have long been trading their personal data in return for access to Web sites like Facebook. The tradeoff has worked well for both companies and consumers but, as the pool of data grows bigger...
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  The personalized web is just an interest graph away
  March 15, 2012 - Gigaom
  You know how our social graphs are creeping into every aspect of our web lives, from search results to coupons? Well, get ready for something a lot more personal, a lot more targeted...
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  Gravity Announces Labs and Open Source Projects
  March 13, 2012 - ReadWriteWeb
  Gravity, a company that provides "interest graphs" based on content visited by users has announced Gravity Labs.
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  Can big data fix a broken system for software patents?
  March 11, 2012 - Gigaom
  Legal scholars are always searching for ways to improve the U.S. patent system, sometimes via sweeping changes, but big data could help provide a technological fix to a big part of the problem.
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  Gravity Personalizes Websites Based on Your Interests
  February 28, 2012 - Mashable
  Genius Idea: Websites using Gravity can generated a personalized web page for each visitor based on the reader’s engagement with their website.
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  Local company focus, Gravity, a start-up
  January 30, 2012 - Examiner
  Gravity, an Internet start-up company based in Santa Monica has a big potential. Serving fortune 500 publishers they have proven to be a relevant company that has the capability to enrich user experiences on websites such as the Wall Street Journal.
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  Personal Touch
  January 30, 2012 - Los Angeles Business Journal
  Startup Gravity hopes to give online publishers a lift with tool that customizes site experience to each reader.
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  Online Content Providers Give In to Gravity's Personalized Pull
  December 13 2011 - Adweek
  Startup gets big partnerships but not without critics
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  Innovator: Ex-MySpace Exec Amit Kapur
  November 24, 2010 - Business Week
  The former MySpace executive wants to build personalization software to help news sites and entertainment companies make better recommendations...
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  Gravity knows what you like, soon advertisers will too
  November 16, 2010 - CNET
  Start-up Gravity is rolling out its ambitious advertising concepts at this week's Web 2.0 Summit...
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  The latest startup from ex-MySpacers
  November 16, 2010 - USA Today
  Online payment service PayPal isn't the only tech company with enough spinoffs to rival the TV legacy of All in the Family (it had several, including Maude and The Jeffersons)...
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  First look: Gravity is making interest graphs of your social content
  November 16, 2010 - Scobleizer
  I first met Amit Kapor when he was COO of MySpace. A couple of years ago he left to start a new company, which he wouldn't tell me anything about until now. Gravity. ...
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  Gravity App Scours Twitter and Facebook to Predict Your Interests
  November 4, 2010 - Fast Company
  Every day, in your tweets and Facebook updates, you're giving testament to all the things that you love--whether it's hungover owls, terrifying Asian Ronald McDonalds, or drinking Four Loko. ...
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  Gravity Regroups For Round Two: The Personalization War
  October 13, 2010 - Tech Crunch
  Gravity, founded by ex-MySpace execs, first launched into private beta last December. ...
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  Former MySpace Execs Get Funding For New Venture; Some Details Leak
  May 20, 2009 - Tech Crunch
  Remember when MySpace lost three key execs before the whole chaotic reorganization? ...
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  Chris DeWolfe on MySpace Departures
  March 3, 2009 - The Wall Street Journal
  Three of MySpace's top executives, including No. 2 in command Amit Kapur, the chief operating officer and a rising star, are leaving the company to work on a Los Angeles-based start-up...
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  MySpace COO Amit Kapur Leaving With Two Other Execs For Startup
  March 3, 2009 - Paid Content
  MySpace COO Amit Kapur is leaving, a little over a year after he was promoted, according to All Things D...