Innovator: Ex-MySpace Exec Amit Kapur
Nov 24, 2010 - Business Week
The former MySpace executive wants to build personalization software to help news sites and entertainment companies make better recommendations...
Press
In The News
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Gravity knows what you like, soon advertisers will too
Nov 16, 2010 - CNET
Start-up Gravity is rolling out its ambitious advertising concepts at this week's Web 2.0 Summit... -
The latest startup from ex-MySpacers
Nov 16, 2010 - USA Today
Online payment service PayPal isn't the only tech company with enough spinoffs to rival the TV legacy of All in the Family (it had several, including Maude and The Jeffersons)... -
First look: Gravity is making interest graphs of your social content
Nov 16, 2010 - Scobleizer
I first met Amit Kapor when he was COO of MySpace. A couple of years ago he left to start a new company, which he wouldn't tell me anything about until now. Gravity. ... -
Gravity App Scours Twitter and Facebook to Predict Your Interests
Nov 4, 2010 - Fast Company
Every day, in your tweets and Facebook updates, you're giving testament to all the things that you love--whether it's hungover owls, terrifying Asian Ronald McDonalds, or drinking Four Loko. ... -
Gravity Regroups For Round Two: The Personalization War
October 13, 2010 - Tech Crunch
Gravity, founded by ex-MySpace execs, first launched into private beta last December. ... -
Former MySpace Execs Get Funding For New Venture; Some Details Leak
May 20, 2009 - Tech Crunch
Remember when MySpace lost three key execs before the whole chaotic reorganization? ... -
Chris DeWolfe on MySpace Departures
MARCH 3, 2009 - The Wall Street Journal
Three of MySpace's top executives, including No. 2 in command Amit Kapur, the chief operating officer and a rising star, are leaving the company to work on a Los Angeles-based start-up... -
MySpace COO Amit Kapur Leaving With Two Other Execs For Startup
Mar 3, 2009 - Paid Content
MySpace COO Amit Kapur is leaving, a little over a year after he was promoted, according to All Things D...
Press Info
- Gravity's mission is to personalize the internet
- At the core of Gravity is our Interest Graph technology
- We help publishers and advertisers tap into consumer interests to deliver personalized content and ads
- Our first two applications are Gravity Personalization and Gravity Analytics
- Quick history:
- Founded in 2009 by Amit Kapur, Jim Benedetto, and Steve Pearman
- In 2009, we set out to build the technology to create the Interest Graph
- In 2010, Gravity unveiled plans to deliver a personalization platform
- In 2011, we've been working closely with major publishers to launch Gravity Personalization and Analytics
Press contact: sayhello@gravity.com